byeon.d reads what the brief leaves out. Every project is led by director Byeon Jin-sun, from the identity to the screen that sells.
“Shoot our new LNP serum line.”
AI product and model imagery for the whole line, plus two detail pages. Shoot costs came down about 80%.
“We need a logo.”
The whole D2C launch: brand identity, detail page and marketing direction.
“Design a detail page around our model shoot.”
One campaign system: detail page, ads and social from the same set of visuals.
“A name and a logo.”
Naming, identity, website, packaging and detail page under one direction.
Hand these out to different vendors and the tone scatters. One director keeps the same standard from the first meeting to the final file.
Who you are, before what you look like.
( + )The screen that actually sells.
( + )One tone across every channel, every season.
( + )Studio-grade visuals, without the studio.
( + )The numbers after launch, read together.
( + )Byeon Jin-sun · DirectorSay it out loud and you’ll hear “beyond”. The .d is for director: Byeon Jin-sun, who leads every project personally.
Byeon Jin-sun has built BX and content for beauty and skincare brands, and brings in photographers, developers and video teams as each project requires.